Trade Show / Expo

Arrive early for setup day. Never arrive on Day 1 of the show.

Check in. On-site or walking distance from the expo hall is essential.

Booth setup: displays, demo equipment, collateral, giveaways. Confirm all materials arrived.

Team briefing: talking points, who covers the booth when, lead capture process, and goals for the show.

Team dinner. Early night — show days are exhausting.

Quick breakfast. Be at the booth 30 minutes before the show opens.

Show floor open. Work the booth: demos, conversations, lead capture. Rotate breaks with teammates.

Lunch break: walk the show floor and scout competitor booths. Note messaging and offers.

Networking reception or industry dinner. Confirm pre-booked meetings for Day 2.

Breakfast.

Show Day 2. Focus on pre-booked 1:1 meetings at the booth and priority leads from Day 1.

Lead reconciliation: sync all captured leads, notes, and business cards. Don't leave it until you're home.

Booth breakdown and packing of materials for shipping return.

Dinner with key prospects or partners met at the show.

Check out. Log final expenses.

Transfer to airport.

Return flight. Write lead follow-up plan on the plane while memory is fresh.